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Consultancy

Our experts, here to help

Our consultancy team has been helping major broadcasters, studios and indie producers for more than 20 years. We support a wide range of companies in their research, sales and commissioning needs, as well as commercial M&A activity.  Our skilled team is on hand to help you if you need some extra insight, or don't have the time or manpower yourself.  Let us be your external research department, and benefit from our years of experience analysing media content and data.

 

REGULAR REPORTS

Giving insight beyond what is available on Overnights.tv, our regular reports are tailored to client requirements on content and presentation style. 

Projects include;

  • Bespoke analysis and reporting
  • Minute data
  • Reach data
  • Combination of datasets (BARB, RAJAR, Box Office etc)
  • Ad-hoc, weekly, monthly or quarterly reports
  • Raw data and in-depth analysis
  • Ad spots data including by type - for example 'games consoles'
  • Geographical Report

METADATA

Attentional’s own MetaData and specialist coding allows more detailed analysis of television content, viewing and consumption.

Projects have included:

  • Analysis of crime drama for ITV
  • Analysis of news content for C4
  • Identifying the age of leisure titles, & the proportion of new titles for C4
  • Breakdown of Paralympics coverage to provide data on the screen time offered to able-bodied and disabled presenters
  • Identifying true HD transmissions on HD sport channels for Sky