Data integrations

Bring BARB Viewing Figures into your in-house systems with a direct link to Overnights.tv® Ratings Data.

Display BARB TV Ratings data and automated analysis within your own in-house systems. 

By linking your own in-house software to our BARB data systems, we are able to provide a seemless link between all our TV ratings, benchmarks, demographics, BVOD and ad data, and your own platforms. 

Enabling our clients to integrate BARB TV Viewing figures alongside their own proprietary datasets such as Financial numbers or Box office sales, gives them the ability to produce combined reporting and extract more information and value from BARB data.

Integration is carried out via any one of a number of methods from FTP through to Amazon S3 Buckets or Microsoft Azure Blob Storage - all API options are available to suit your bespoke requirements. 

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