We can tell you the Commercial Value of content to a Broadcaster.
Knowing the revenues & value that a transmission or series brings to a channel gives clients a significant commercial advantage.
Used by Producers, Distributors and Channels alike, the advertising revenues generated by your show or that of a competitor, can be modelled, reported & analysed. Based on true ad impact values, and BARB TV Spots Ratings, this information gives valuable insight not only into the value of your property but also the impact scheduling & channel position has on the revenue it generates. With our modeling techniques we are able to accurately forecast revenues for different scenarios and help you get the most value for your content.